[dr-image] [dr-facebook-counter] Have questions about class-action lawsuits and your consumer rights? Join us as we ask a lawyer. There’s a dark side to recalls that companies don’t want you to know about. Their desire for secrecy is so strong that most of the litigation around the issue ends in confidentiality agreements as a part of […]
Category: Brands
Why Reputation Management Professionals are Essential
[dr-image] [dr-facebook-counter] In the midst of a recall, you want to save as much face as possible. Reputation Management Professionals have the background needed to help you do just that. “Lose money for the firm, and I will be understanding. Lose a shred of reputation for the firm, and I will be ruthless.” -Warren […]
Customer Retention in the Wake of a Recall
[dr-image][dr-facebook-counter] Discover the two magic words that will help your customer retention numbers more than anything else you could do. It’s hard to admit our faults. But during a recall, making that admission can be the difference between successful or unsuccessful customer retention. After the 2009-2010 Toyota recalls, president of the company Akio Toyoda issued […]
Customer Feedback: A Reason to Be Thankful
[dr-image] Listening to customer feedback, and logging it, can help you get ahead of recalls and lawsuits. What if there was a way to get in front of a recall? A way to minimize any damage to your reputation? Such a thing exists, and you might be surprised to learn it’s something you already have. […]